Decadence from London
Bangkok

Britain’s iconic “king of doughnuts”, Bread Ahead, has finally arrived in Asia, opening its very first outpost at Siam Paragon. Born in London’s historic Borough Market, the bakery brings its famous “hot doughnut theatre” to Bangkok, offering hungry guests front-row seats as each treat is rolled, fried and filled in real time.

The highlight is the legendary Crème Brûlée Doughnut, stuffed with a rich vanilla crème pâtissière and finished with the signature torched, crispy caramel crust. Along with other favourites like Sea Salted Caramel & Honeycomb, Velvet Chocolate, and Pistachio, Bread Ahead has introduced two exclusive regional flavours: Uji Matcha & White Chocolate and Hojicha & Dark Chocolate. Popular flavours often sell out by evening, so arrive early.

📍 G/F, Siam Paragon (Gourmet Eats), 991 Rama 1 Road, Pathum Wan;
🌐 Instagram: breadahead_thailand

Photos: Bread Ahead